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Israel's 'Cup&Up' promises uplifting breasts without the surgical risk -- August 9, 2007
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The MIM technique (Minimally Invasive Mastopexy), developed by the startup of the same name, promises to reshape, support and lift breast soft tissue in a much more minimally invasive manner than today's cosmetic breast surgery. They're calling their breast support kit the 'Cup&Up'.
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"Today in aesthetic surgery, plastic surgeons reshape many body parts - the nose, butt, hands, tummy - most of the procedures are very intensive, risky ones, with long recovery periods, problems with scars, inconvenience. We're trying to develop a method to replace those surgical procedures with minimally invasive kits," says the MIM CEO Adi Cohen.
By Hannah Meyers
Israel21c
View the rest of the article at Israel21c.org: Israel21c.org |
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